Strategic advertising is essential for start-ups aiming to gain traction and drive growth. If you're a creator having a hard time to stand out to your product or business, it's time to move your emphasis from product advancement to advertising and marketing strategy. With the best technique, you can properly get to and involve your target market, i
B2B Marketing - Mark Donnigan Interview
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit
Marketing for the B2B Buyer’s Journey - Interview with Mark Donnigan Startup Marketing Consultant
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying